by Weave | 11 Mar 2009 | Articles, Featured Articles, Professional
Expert. Guru. Genius. As jobs dry up and self-promotional tools proliferate, more and more people are rebranding themselves as Social Media Gurus. What you should watch out for, and why. (EDITOR’S NOTE: You may say to yourself, “Self, isn’t this...
by Weave | 16 Nov 2007 | Articles, Professional
Social media marketing. Should your brand be involved? Why your brand can’t afford to be a social media wallflower…and why your marketing must go social. When you spend most of your time immersed in the Social Media/Social Networking “scene”,...
by Weave | 22 Sep 2006 | Articles, Personal, Professional
I want to write a little bit about the role of Creative Director. You see, the best creative director I’ve ever met has died. His name is Mach Arom, and he was executive creative director for FCB Interactive in New York. I just found out he died on August 23rd,...
by Weave | 16 Jun 2006 | Articles, Professional
(Below: The pioneering Flickr and just some of its sycophantic hellspawn) Those of you creating a Web 2.0 startup: avoid the urge to name your firm after the successful players in the space. A trendy copycat company name and market presence may directly work against...
by Weave | 20 Feb 1996 | Articles, Personal
