“Why the hell do we need Internet email?” my CFO asked me, incredulously. “We have perfectly good voicemail and fax systems!” The year was 1994, and a top sales exec at Procter & Gamble was asking our agency about “this World Wide Web...
How much are those social connections worth? Why maintaining a large social media footprint might be really, really bad
Everyone is writing “Top 5 Whatever” or “Top 10 Tips for Blah Blah Blah.” It’s pathetic. Can we promote ourselves differently?
Celebrities—and the masses—are joining Twitter. Yet many celebs are not following others, and their opinions of social media are being shaped on only half the experience. Why they—and you—need to be listening.
Guru. Expert. Pioneer. There’s a surge of people who want to make a Twitter obsession their new job. But they’re not marketers, they haven’t built anything substantial, or they’re pushing one-trick ponies. Don’t fall for the hype. Here are six filters with which to examine would-be gurus.
Social media: should you become involved? You can’t afford not to.
The best creative director I’ve ever met has died.
The rash of vowel-less product and website names just plain hurts from its lack of imagination.
Welcome to The Web We Weave! My first foray into webslinging.
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