Digital transformation? We’re not there yet. We’re not even close.
“Why the hell do we need Internet email?” my CFO asked me, incredulously. “We have perfectly good voicemail and fax systems!” The year was 1994, and a top sales exec at Procter & Gamble was asking our agency about “this World Wide Web...
Social Media, Privacy, and Identity Theft in 2012
How much are those social connections worth? Why maintaining a large social media footprint might be really, really bad
Top 5 Reasons You Should Not Use “Top 5 Whatever” in Your Blog Post
Everyone is writing “Top 5 Whatever” or “Top 10 Tips for Blah Blah Blah.” It’s pathetic. Can we promote ourselves differently?
Stop talking, start listening: celebrities, social media, and your brand.
Celebrities—and the masses—are joining Twitter. Yet many celebs are not following others, and their opinions of social media are being shaped on only half the experience. Why they—and you—need to be listening.
Beware the Social Media Guru
Guru. Expert. Pioneer. There’s a surge of people who want to make a Twitter obsession their new job. But they’re not marketers, they haven’t built anything substantial, or they’re pushing one-trick ponies. Don’t fall for the hype. Here are six filters with which to examine would-be gurus.
Social Media Basics for Marketers
Social media: should you become involved? You can’t afford not to.
The Creative Director
The best creative director I’ve ever met has died.
Web 2.0 names that hurt
The rash of vowel-less product and website names just plain hurts from its lack of imagination.
Welcome to The Web We Weave
Welcome to The Web We Weave! My first foray into webslinging.
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