by Weave | 8 Oct 2016 | Articles, Professional
“Why the hell do we need Internet email?” my CFO asked me, incredulously. “We have perfectly good voicemail and fax systems!” The year was 1994, and a top sales exec at Procter & Gamble was asking our agency about “this World Wide Web...
by Weave | 27 Feb 2012 | Articles, Featured Articles, Personal, Professional
The question is, can we have our online social connections and enough privacy control to safeguard our identities? Highlights: This problem is far, far worse than you might think Identity theft is on the rise – and social data is powering that rise Your face +...
![Top 5 Reasons You Should Not Use “Top 5 Whatever” in Your Blog Post]()
by Weave | 21 Sep 2009 | Articles, Professional
Reason #1: EVERYONE IS DOING IT. A cursory overview of Mashable or any social-media-related LinkedIn group will reveal the sad truth: so many people are doing Top 10 This or Top 15 That that it’s become absolutely pervasive and downright boring. What happened to...
by Weave | 25 Apr 2009 | Articles, Professional
Ashton Kutcher. Britney Spears. Michael Phelps. Rachel Maddow. Celebrities of all stripes are jumping on Twitter, and by extension, social media. Yet many are using it as a means to talk at their audiences. In doing so, they ignore the power of the medium. You—and...
by Weave | 11 Mar 2009 | Articles, Featured Articles, Professional
Expert. Guru. Genius. As jobs dry up and self-promotional tools proliferate, more and more people are rebranding themselves as Social Media Gurus. What you should watch out for, and why. (EDITOR’S NOTE: You may say to yourself, “Self, isn’t this...
by Weave | 16 Nov 2007 | Articles, Professional
Social media marketing. Should your brand be involved? Why your brand can’t afford to be a social media wallflower…and why your marketing must go social. When you spend most of your time immersed in the Social Media/Social Networking “scene”,...
by Weave | 22 Sep 2006 | Articles, Personal, Professional
I want to write a little bit about the role of Creative Director. You see, the best creative director I’ve ever met has died. His name is Mach Arom, and he was executive creative director for FCB Interactive in New York. I just found out he died on August 23rd,...
by Weave | 16 Jun 2006 | Articles, Professional
(Below: The pioneering Flickr and just some of its sycophantic hellspawn) Those of you creating a Web 2.0 startup: avoid the urge to name your firm after the successful players in the space. A trendy copycat company name and market presence may directly work against...
by Weave | 20 Feb 1996 | Articles, Personal
