If you’re like me, you rely on social media sites for promoting both your company and yourself. You post videos to YouTube, you find friends at crowded events using Twitter, and maybe even stalk your friends on Foursquare.

But what happens when a site goes down — and the functionality you’ve come to rely upon goes away?

This morning, I posted a new presentation to SlideShare, the primary site for publishing work-related presentations. I announced it to my LinkedIn professional network, to my friends on Facebook and to contacts on Twitter.

SlideShare was up and running — sort of. Running well enough to act normally during the upload. I posted my presentation, marked it Private as I checked it for errors, then made it public and posted the announcement to my networks.

Only problem: SlideShare is experiencing an intermittent caching problem, so while the deck is marked Public for me, it’s marked Private for some and they are locked out.

One person on Facebook somewhat rudely asked, “are you trying to be half-assed?”

There are 100 million people on Twitter, 500 million on Facebook. These sites have become woven into our lives. Companies reach out to customers, or customers reach out to companies, through these sites. What frustration happens when Twitter goes down? And what confusion when the site is only half-down?

I find it maddening that I have to explain to thousands of people across all of my social networks that my presentation was not intentionally uploaded as Private — i.e., I’m not that stupid — and shaking my head at the sheer serendipity of the timing, which could not be worse.

Gotta love it when your reputation is impugned by faulty technology!

%d bloggers like this: