ORGANIZER’S OVERVIEW: Blogs and Twitter and Yelp, oh my! Customers have more tools at their disposal than ever before to find, discuss, or recommend service providers. But social media tools also increase the level of noise, making it harder to be heard or to manage your reputation.

This month, branding and social media specialist Eric Weaver will discuss the practice and importance of branding in an era where customers now often control the conversation, message and perception of your value. In this presentation, we’ll
look at the cultural trends behind the rapid adoption of social media, re-examine the art of branding as it applies to this new era, and review the social tools which can help you be found, and more importantly, trusted.

DETAILS: Pyramid Alehouse, across the street from Safeco Field, 1201 1st Ave. S., Seattle, WA 98134, (206) 682-3377, FREE parking in front and back.

Wednesday, October 28, 2009, 11:30 A.M.-2 P.M. Networking starts 11:30 a.m.; food orders taken promptly at 11:45 a.m.; Speaker presentation at 12:00 p.m.

COST:

Must RSVP before NOON on Monday, October 26, 2009 for discount price. Pre-pay through Paypal at: www.seattleguild.org/meetingPaypal.html. Guild Members and full-time students with I.D.: $25. ASMP and AIGA members: $35. Non-members: $40. At the door price, cash or check only: Guild Members and full-time students with
I.D.: $32. ASMP and AIGA members: $42. Non-members: $47. The restaurant is unable to accept debit/credit cards at the door, but you can pay by cash or check. Sorry, no refunds.

REGISTRATION: Register Here

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