Select Page

The Creative Director

I want to write a little bit about the role of Creative Director. You see, the best creative director I’ve ever met has died. His name is Mach Arom, and he was executive creative director for FCB Interactive in New York. I just found out he died on August 23rd,...

Web 2.0 names that hurt

(Below: The pioneering Flickr and just some of its sycophantic hellspawn) Those of you creating a Web 2.0 startup: avoid the urge to name your firm after the successful players in the space. A trendy copycat company name and market presence may directly work against...