Beware the Social Media Guru

  Expert. Guru. Genius. As jobs dry up and self-promotional tools proliferate, more and more people are rebranding themselves as Social Media Gurus. What you should watch out for, and why. (EDITOR’S NOTE: You may say to yourself, “Self, isn’t this...

Social Media Basics for Marketers

Social media marketing. Should your brand be involved? Why your brand can’t afford to be a social media wallflower…and why your marketing must go social. When you spend most of your time immersed in the Social Media/Social Networking “scene”,...