by Weave | Oct 8, 2016 | Articles, Professional
“Why the hell do we need Internet email?” my CFO asked me, incredulously. “We have perfectly good voicemail and fax systems!” The year was 1994, and a top sales exec at Procter & Gamble was asking our agency about “this World Wide Web...
by Weave | Apr 8, 2015 | Articles, Featured Articles, Professional
In February of this year, I was asked about the key marketing trends for social media in 2015 for a leading news site. Q: What’s the state of social media marketing in 2015? Some are saying it’s lost its glamour. In 2014, we saw an alarming crisis of faith in Social...
by Weave | Oct 2, 2014 | Articles, Featured Articles, Professional
Today at the eBev Conference, a number of client- and agency-side marketers discussed ways to get better work in the client/agency relationship. it made me reflect back over 20 years to consider great relationships I’ve had and ones that weren’t great....
by Weave | Jul 1, 2014 | Featured Articles, Professional
(Republished from BrandRepublic.com) For years, those of us who specialise in corporate social media pushed and prodded our organisations to embrace social as a powerful tool for engagement, influence and activation. We marvelled at the opportunity for authentic...
by Weave | Feb 5, 2014 | Articles, Featured Articles, Personal, Professional
As a kid growing up in Grand Rapids, Michigan, I thought I’d always stay close to the Midwest. Maybe I’d get bored with GR and move to “the big city” — either Detroit or Chicago. In my 20s, my lofty ambitions were to get a job with General...
by Weave | Jul 8, 2013 | Articles, Featured Articles, Professional
Article by Dave Ury Reposted from original July 1, 2013 article on Loyalty360.com As marketing professionals responsible for increasing customer loyalty and LTV, there are many levers to consider when planning how to meet our objectives. One of our biggest challenges...
