by Weave | Oct 8, 2016 | Articles, Professional
“Why the hell do we need Internet email?” my CFO asked me, incredulously. “We have perfectly good voicemail and fax systems!” The year was 1994, and a top sales exec at Procter & Gamble was asking our agency about “this World Wide Web...
by Weave | Apr 8, 2015 | Articles, Featured Articles, Professional
In February of this year, I was asked about the key marketing trends for social media in 2015 for a leading news site. Q: What’s the state of social media marketing in 2015? Some are saying it’s lost its glamour. In 2014, we saw an alarming crisis of faith in Social...
by Weave | Oct 2, 2014 | Articles, Featured Articles, Professional
Today at the eBev Conference, a number of client- and agency-side marketers discussed ways to get better work in the client/agency relationship. it made me reflect back over 20 years to consider great relationships I’ve had and ones that weren’t great....
by Weave | Jul 1, 2014 | Featured Articles, Professional
(Republished from BrandRepublic.com) For years, those of us who specialise in corporate social media pushed and prodded our organisations to embrace social as a powerful tool for engagement, influence and activation. We marvelled at the opportunity for authentic...
by Weave | Feb 5, 2014 | Articles, Featured Articles, Personal, Professional
As a kid growing up in Grand Rapids, Michigan, I thought I’d always stay close to the Midwest. Maybe I’d get bored with GR and move to “the big city” — either Detroit or Chicago. In my 20s, my lofty ambitions were to get a job with General...
