ERIC WEAVER, 1968

I grew up in the 1960s in Grand Rapids, Michigan – the son of a English/Swiss-descent aerospace technician and a Okinawan beautician – which probably explains why my career now involves using technology to make companies look good. Despite a few challenges along the way, I’ve had a great life with many blessings, opportunities and lessons. The more people I meet and the more I see of this world, the more I realize I’m a lucky bastard. For this I am grateful.

Also, the older I get and the more I learn, the more I realize how much I don’t know. That’s led to a life of exploration, learning and stretching myself. That life has taken me far from my Michigan roots, but I intend to keep exploring – there’s too much to see and do in this world!

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45 YEARS LATER

I’ve had the great fortune of living all over the US, and in the UK and Canada, excelling in two careers: one in corporate software development (1979-1991) and one in corporate digital marketing (1991-today). I’ve helped launch many big brands onto the Internet or taken them further into online and social marketing; my clients have included BMW, Brita, the Bill Clinton Administration, Clorox, De Beers, FedEx, Ford, GE, Intel, Johnson & Johnson, Kraft Foods, Mattel, the Mayo Clinic, RCA, Volkswagen of America, and many many more. In 1998, my team created the first corporate social network. In 1999, I convinced Ford dealers they should be selling online. I’ve named public companies, created logos, ad campaigns, radio spots, trade show booths…formed startups and JVs, configured servers, designed network topologies, written business plans (that got funded), as well as taglines, video soundtracks and technical manuals. I’ve also staffed, managed and grown ad agency teams in Washington DC, Los Angeles, Cincinnati and Seattle.

Today I provide counsel to management teams around digital marketing: go-to-market planning, competitive audits and approaches, resource planning, process engineering, executive & employee training, and strategic planning.

I speak globally to various groups on everything from trust to social business to online consumer behavior to brand strategy. For the past 30 years, I’ve guest-lectured at schools like UC Berkeley, Pepperdine, the University of British Columbia, Cal State Fullerton, Dublin City University, and a few more. The skinny on my career can be found here.

Personal

I’ve been married twice, and my wife is an incredibly talented and open-minded beauty. I have three smart, talented grown children from my first marriage – all three of whom are musicians and artists. My free time is spent helping with social causes (public water, renewable energy, and homelessness) as well as photography, travelling, and playing several instruments.

In case it’s not obvious

Opinions expressed on this website are mine alone, and usually don’t represent those of my clients, my wife, my dog, nor my friends. Don’t be ridiculous.