Key Social Marketing Trends for 2015 – and Italy

Key Social Marketing Trends for 2015 – and Italy

In February of this year, I was asked about the key marketing trends for social media in 2015 for a leading news site. Q: What’s the state of social media marketing in 2015? Some are saying it’s lost its glamour. In 2014, we saw an alarming crisis of faith in Social...
Time for Social Media Marketing to Grow Up Already

Time for Social Media Marketing to Grow Up Already

(Republished from BrandRepublic.com) For years, those of us who specialise in corporate social media pushed and prodded our organisations to embrace social as a powerful tool for engagement, influence and activation. We marvelled at the opportunity for authentic...
London-Bound

London-Bound

As a kid growing up in Grand Rapids, Michigan, I thought I’d always stay close to the Midwest. Maybe I’d get bored with GR and move to “the big city” — either Detroit or Chicago. In my 20s, my lofty ambitions were to get a job with General...
Customer Loyalty and Your Social Media Toolbox

Customer Loyalty and Your Social Media Toolbox

Article by Dave Ury Reposted from original July 1, 2013 article on Loyalty360.com As marketing professionals responsible for increasing customer loyalty and LTV, there are many levers to consider when planning how to meet our objectives. One of our biggest challenges...
A new step on the path

A new step on the path

There’s a saying that life is a journey – ain’t that the truth? My own career journey started 33 years ago at General Motors Corporation as a young, eager and very naïve intern. Since then, it’s taken me through at least ten major US...
Social Media, Privacy, and Identity Theft in 2012

Social Media, Privacy, and Identity Theft in 2012

The question is, can we have our online social connections and enough privacy control to safeguard our identities? Highlights: This problem is far, far worse than you might think Identity theft is on the rise – and social data is powering that rise Your face +...
Giving up speed for quality

Giving up speed for quality

We’ve joined every niche social site and accepted nearly every friend request. Strangers know which conferences we’re attending, acquaintances know what we’re reading or buying, and coworkers can see every place we check in, before, during and after...

Looking for descendants of Joseph P. Pratt

As part of my family research, I’m looking for descendants of Joseph P. PRATT, born 12 Dec 1809 in Williamson, Wayne County, New York, died 30 Oct 1882 in Williamston, Ingham, Michigan. Joseph and his family had farms in both Birmingham, Lorain, Ohio and...
Perspective

Perspective

A recent trip to Bangalore puts life’s hardships into perspective SOMEWHERE OVER IRAQ – February 7, 2011 – I’m enroute back to Seattle from India, and my head is spinning from what I’ve seen. And it’s put many aspects of my life...