Beware the Social Media Guru

  Expert. Guru. Genius. As jobs dry up and self-promotional tools proliferate, more and more people are rebranding themselves as Social Media Gurus. What you should watch out for, and why. (EDITOR’S NOTE: You may say to yourself, “Self, isn’t this...

Social Media Basics for Marketers

Social media marketing. Should your brand be involved? Why your brand can’t afford to be a social media wallflower…and why your marketing must go social. When you spend most of your time immersed in the Social Media/Social Networking “scene”,...

The Creative Director

I want to write a little bit about the role of Creative Director. You see, the best creative director I’ve ever met has died. http://www.youtube.com/v/TofonYnEy8M&color1=0xb1b1b1&color2=0xcfcfcf&feature=player_embedded&fs=1&autoplay=1...

Web 2.0 names that hurt

(Below: The pioneering Flickr and just some of its sycophantic hellspawn) Those of you creating a Web 2.0 startup: avoid the urge to name your firm after the successful players in the space. A trendy copycat company name and market presence may directly work against...

Welcome to The Web We Weave

  CINCINNATI, OHIO, USA – February 20, 1996 – HI! I’m Eric Weaver, and you’ve somehow managed to stumble across my foray into Webslinging. The model in the picture with me is eldest daughter Maura. WHAT I DO: My day job is acting as Director of...