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Beware the Social Media Guru

  Expert. Guru. Genius. As jobs dry up and self-promotional tools proliferate, more and more people are rebranding themselves as Social Media Gurus. What you should watch out for, and why. (EDITOR’S NOTE: You may say to yourself, “Self, isn’t this...

Social Media Basics for Marketers

Social media marketing. Should your brand be involved? Why your brand can’t afford to be a social media wallflower…and why your marketing must go social. When you spend most of your time immersed in the Social Media/Social Networking “scene”,...

The Creative Director

I want to write a little bit about the role of Creative Director. You see, the best creative director I’ve ever met has died. His name is Mach Arom, and he was executive creative director for FCB Interactive in New York. I just found out he died on August 23rd,...

Web 2.0 names that hurt

(Below: The pioneering Flickr and just some of its sycophantic hellspawn) Those of you creating a Web 2.0 startup: avoid the urge to name your firm after the successful players in the space. A trendy copycat company name and market presence may directly work against...

Welcome to The Web We Weave

  CINCINNATI, OHIO, USA – February 20, 1996 – HI! I’m Eric Weaver, and you’ve somehow managed to stumble across my foray into Webslinging. The model in the picture with me is eldest daughter Maura. WHAT I DO: My day job is acting as...